The simple rule: 10 to 1
Make the code about 1/10 of the distance people will scan it from. Someone 1 meter (3 feet) away needs a code about 10 cm (4 inches) wide. Someone 3 meters away needs about 30 cm.
Common sizes
- Business card: at least 2 cm (0.8 inch)
- Table tent or sticker: 3 to 4 cm (1.2 to 1.6 inches)
- Flyer or poster held in hand: 4 to 6 cm
- Window or wall sign, read from a few steps away: 15 to 30 cm
- Banner or billboard: use the 10-to-1 rule
Things that matter as much as size
- Contrast: dark code on a light background.
- The empty border: keep some blank space around the code. ScanSpot adds it for you.
- Less data = easier to scan: short links make simpler codes that work smaller.
- Shiny surfaces: glare can block scanning. Matte paper or lamination works better.
Download big, print any size
Download the SVG for print shops and designers: it stays sharp at any size. For home printing, the Large PNG is plenty. Always test a printed copy before printing hundreds.